9th EDITION OF INTERNATIONAL TRADE SHOW & CONVENTION FOR MULTIPLEX, SINGLE-SCREEN CINEMA, MALL & THEATRICAL DISTRIBUTION

18-19 August 2026

Chennai Trade Centre
Chennai, India
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2026 SCHEDULE OF EVENTS Updated – 6 July 2026

Day 1 ::: Tuesday, 18 August 2026
9.00 am onwards

TRADE SHOW & CONVENTION REGISTRATION

10.00 am - 7.30 pm

TRADE SHOW

Movie Trailers between presentation slots

The convention theatre is equipped with:
Projection Partner – Christie Digital
Sound & Integration Partner – GM Audio
Server & Content Partner – Qube Cinema
Screen Partner – Galalite Screens
Stage Seating Partner – Pen Workers Seating

CAFÉ by Pulz Electronics

10.00 am - 11.00 am

BIG CINE EXPO 2026 – INAUGURAL CEREMONY

11:00 – 11:45 am
Panel Discussion:

RECLAIMING THE MASSES: MAKING CINEMA AFFORDABLE IN THE CURRENT ERA

Affordability is emerging as a key driver of audience growth, making it essential for exhibitors to balance value with a high-quality theatrical experience. This panel will explore practical strategies to make moviegoing more accessible, from dynamic and neighbourhood-based pricing models in metro cities to right-sized, cost-efficient theatre formats for Tier 2 and Tier 3 markets. Discussions will also address flexible F&B offerings, targeted off-peak promotions, and subscription-based membership programs that encourage repeat visits and increase foot traffic. The session aims to uncover sustainable solutions that support consumer value, operational viability, and long-term audience retention while helping cinemas remain competitive in an entertainment landscape increasingly influenced by OTT platforms.

11:50 – 12:10 pm

MAKING BIG SCREEN EXPERIENCE MORE PREMIUM (PLF)

Presenter: Pradeep Shetty, Business Head, Magnova by UFO Moviez

12:15 – 1:00 pm
Panel Discussion:

TECH VS. TEXTURE: DOES PREMIUM TECHNOLOGY DELIVER A PREMIUM EXPERIENCE?

As cinemas continue to invest in premium technologies, a critical question remains: what truly defines a premium moviegoing experience? This panel will explore the balance between cutting-edge innovation and the fundamentals of great presentation, from screen calibration and sound quality to the evolving range of display and projection technologies available to exhibitors today. Discussions will also examine whether emerging technologies genuinely enhance storytelling or simply add novelty, while highlighting the often-overlooked operational innovations that improve comfort and convenience. Beyond the auditorium, the session will consider how design, hospitality, and social spaces are shaping audience perceptions of premium cinema in an increasingly experience-driven era.

1:00 – 2:00 pm

LUNCH

(Food Court will be open from 12:30pm to 3:30pm)
2:15 – 3:00 pm

STUDIO PRESENTATION 1

3:00 – 3:45 pm

STUDIO PRESENTATION 2

3:45 – 4:30 pm
Panel Discussion:

ICTA'S CINEMA 2030: OPERATING MODEL OF THE FUTURE

These topics explore how exhibitors can prepare for evolving audience expectations, emerging technologies, operational efficiencies, AI, automation, premium experiences, and data-driven decision-making.

4:30 – 5:00 pm
Panel Discussion:

5:00 – 5:30 pm

QUBE CINEMA - PARTNER FELICITATION

5:30 – 6:30 pm IMAX BIG CINE AWARDS 2026

Awards Winners Announcement Coming Soon…

Visit: www.bigcineawards.com
6:30 pm onwards

HAPPY HOURS ON TRADE SHOW FLOOR


7:30 pm

TRADE SHOW CLOSES FOR THE DAY


Day 2 ::: Wednesday, 19 August 2026
10.00 am - 6.00 pm

TRADE SHOW

Movie Trailers between presentation slots

The convention theatre is equipped with:

Projection Partner – Christie Digital
Sound & Integration Partner – GM Audio
Server & Content Partner – Qube Cinema
Screen Partner – Galalite Screens
Stage Seating Partner – Pen Workers Seating

CAFÉ by Pulz Electronics

11:10 – 11:40 am

BARCO: LIMITLESS POSSIBILITIES, UNLIMITED EXPERIENCES

Presenter: Serge Plasch, SVP Global Sales, Barco Cinema

11:45 – 12.30 pm
Panel Discussion:

CRACKING AUDIENCE ENGAGEMENT: MICRO-TARGETING INDIA’S DIVERSE DEMOGRAPHICS

India’s cinema audience is far from homogeneous, making targeted engagement more important than ever. This panel will explore how exhibitors can connect with diverse demographic groups, from seniors, homemakers, and families to Gen Z, women, and migrant communities, through tailored programming, localised content strategies, and audience-specific experiences. Discussions will cover off-peak screenings, youth-focused social and gaming events, family-centric initiatives, multilingual programming, and community-driven engagement models, all aimed at building stronger audience connections and driving sustainable growth across different market segments.

12:30 – 1:15 pm

PRESENTATION

1:15 – 2:15 pm

LUNCH

(Food Court will be open from 12:30pm to 3:30pm)

2:15 pm onwards

NETWORKING ON THE TRADESHOW FLOOR

6:00 pm

Trade Show Closing