10th EDITION OF INTERNATIONAL TRADE SHOW & CONVENTION FOR MULTIPLEX, SINGLE-SCREEN CINEMA, MALL & THEATRICAL DISTRIBUTION

10-11 August 2027

Hitex Exhibition Centre
Hyderabad, India
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2026 SCHEDULE OF EVENTS Updated – 10 August 2026

Day 1 ::: Tuesday, 18 August 2026
9.00 am onwards

TRADE SHOW & CONVENTION REGISTRATION

10.00 am - 7.30 pm

TRADE SHOW

Movie Trailers between presentation slots

The convention theatre is equipped with:
Projection Partner – Christie Digital
Sound & Integration Partner – GM Audio
Server & Content Partner – Qube Cinema
Screen Partner – Galalite Screens
Stage Seating Partner – Pen Workers Seating

CAFÉ by Pulz Electronics

10.00 - 11.00 am

BIG CINE EXPO 2026 – INAUGURAL CEREMONY

Guests of Honour:
Shri. Devang Sampat – Managing Director, Cinépolis India
Shri. Sandeep Mittal – Founder, TheatreWorld
Shri. Raghavendra T (Raghav) – Director, Big Cine Expo and Editor-Publisher, TheatreWorld
Shri. Yusuf Galabhaiwala – Partner, GTC Industries

11:00 – 11:45 am
Panel Discussion

RECLAIMING THE MASSES: MAKING CINEMA AFFORDABLE IN THE CURRENT ERA

As entertainment choices continue to expand, affordability has become central to attracting and retaining cinema audiences. This panel explores how exhibitors can balance consumer value with operational sustainability through smarter pricing, data-driven scheduling, right-sized cinema formats, technology-enabled ticketing, targeted promotions, subscription models, flexible F&B offerings, and curated programming. Panellists will discuss how dynamic and neighbourhood-based pricing can maximise occupancy, enhance the guest experience, and help exhibitors—from premium multiplexes to regional circuits—respond to changing consumer behaviour, compete with OTT platforms, and build commercially sustainable models that make cinema more accessible without compromising profitability.

Panellists:
Akkshay Rathie – Director, Aashirwad Theatres
Anish Patel – Founder & Director, Connplex Cinemas
Devang Sampat – Managing Director, Cinépolis India
Lovey Dua – Business Head, District Movies
Rahul Puri – Managing Director, Mukta A2 Cinemas
Thomas D’Souza – Chief Distribution Officer & Executive Vice President, PVR INOX

Moderator:
Vanita Kohli Khandekar – Columnist and Writer & Contributing Editor, Business Standard

11:50 am – 12:10 pm
Presentation

BEYOND THE SCREEN: LEVERAGING TECH TO ELEVATE F&B AND THE CINEMA EXPERIENCE

Modern cinema is no longer just about what’s on the screen; it’s about complete experience. As moviegoers demand higher convenience and premium hospitality, Food & Beverage (F&B) has emerged as a crucial driver of audience engagement and theatre profitability. This session explores how cutting-edge technology, smart ordering ecosystems, and tech-driven dining experiences can transform cinema concessions into high-margin culinary destinations — driving incremental revenue and turning occasional moviegoers into loyal patrons.


Presenter: Swapnil Bajpai – Chief Executive Officer, Swiggy Dineout & Scenes

12:15 – 1:00 pm
Panel Discussion

TECH VS. TEXTURE: DOES PREMIUM TECHNOLOGY DELIVER A PREMIUM EXPERIENCE?

The definition of a premium cinema experience continues to evolve as advancements in projection, immersive sound, HDR, LED displays, and next-generation presentation technologies reshape exhibition. This panel explores how studios, technology providers, post-production experts, distributors, and exhibitors collectively create premium experiences—from content creation and mastering to distribution, playback, and auditorium design. Discussions will examine whether emerging technologies truly enhance storytelling, audience expectations, and box office performance, while exploring operational innovation, accessibility, guest comfort, hospitality, architectural design, and social spaces that together create differentiated cinema destinations delivering lasting value beyond the screen.

Panellists:
Ashim Mathur – Vice President Marketing APAC, Dolby Laboratories
Jyesth Narang – Executive Director, Asian Cinemas
Parminder Chadda – Technical Head, Prime Focus
Senthil Kumar – Co-Founder, Qube Cinema
VRR Satish Kumar – Managing Director, Broadway Cinemas

Moderator:
Akkshay Rathie – Director, Aashirwad Theatres

1:00 – 2:00 pm

LUNCH

(Food Court will be open from 12:30pm to 2:30pm)
2:15 – 3:00 pm

RAMAYANA: EXCLUSIVE GLIMPSES

Presented by: Prime Focus Studios


MOBILE PHONES TO BE SURRENDERED. STRICTLY NO RECORDING.

3:00 – 3:30 pm
Presentation

MAKING BIG SCREEN EXPERIENCE MORE PREMIUM (PLF)

Presenter: Pradeep Shetty – Business Head, Magnova by UFO Moviez

3:30 – 4:30 pm
Panel Discussion

ICTA'S CINEMA 2030: OPERATING MODEL OF THE FUTURE

This forward-looking panel explores how integrating artificial intelligence, smart automation, and data-driven analytics can streamline operations. Discover key actionable insights on balancing high-tech efficiencies with immersive, premium cinema experiences, equipping exhibitors with the tools needed to drive profitability, engage modern moviegoers, and future-proof their overall business model.

Panellists:
Amit Kumar Sharma – Co-Founder, Doodles
Dr. Hitesh Bedi – Head of Technology, Cinépolis India
Karthikeyan S – Managing Director, Sri Sakthi Cinemas
Krishna Rao C H – Director, BD and Marketing, DRC Cinemas
Satwik Lele – Chief Operating Officer, Mukta A2 Cinemas
Srishti Behl – Founder, Starfish Stories

Moderator:
Karan Taurani – Executive VP (Media, Retail, Consumer Discretionary & Internet), Elara Capital

4:30 – 5:00 pm

QUBE CINEMA - PARTNER FELICITATION

5:00 – 6:00 pm IMAX BIG CINE AWARDS 2026
6:00 pm onwards

HAPPY HOURS ON TRADE SHOW FLOOR

Presented by: Xpand Digital
7:30 pm

TRADE SHOW CLOSES FOR THE DAY


Day 2 ::: Wednesday, 19 August 2026
10.00 am - 6.00 pm

TRADE SHOW

Movie Trailers between presentation slots

The convention theatre is equipped with:

Projection Partner – Christie Digital
Sound & Integration Partner – GM Audio
Server & Content Partner – Qube Cinema
Screen Partner – Galalite Screens
Stage Seating Partner – Pen Workers Seating

CAFÉ by Pulz Electronics

11:15 am – 12:05 pm
Presentation

BARCO: LIMITLESS POSSIBILITIES, UNLIMITED EXPERIENCES

Presenter: Serge Plasch – SVP Global Sales, Barco Cinema

12:05 – 1.00 pm
Panel Discussion

CRACKING AUDIENCE ENGAGEMENT: MICRO-TARGETING INDIA’S DIVERSE DEMOGRAPHICS

As entertainment choices continue to expand, affordability has become central to attracting and retaining cinema audiences. This panel explores how exhibitors can balance consumer value with operational sustainability through smarter pricing, data-driven scheduling, right-sized cinema formats, technology-enabled ticketing, targeted promotions, subscription models, flexible F&B offerings, and curated programming. Panellists will discuss how dynamic and neighbourhood-based pricing can maximise occupancy, enhance the guest experience, and help exhibitors—from premium multiplexes to regional circuits—respond to changing consumer behaviour, compete with OTT platforms, and build commercially sustainable models that make cinema more accessible without compromising profitability.

Panellists:
Ankitha Prakash – Chief Operations Officer, Varadharaja Cinemas
Jeyaraj Subramanian – Zonal Chief Manager - Business Development, Khushi Advertising
Mayank Shroff – Head - Film Programming & Distribution, Cinépolis India
Sameer Munshi – Chief Operating Officer, Miraj Cinemas
Thomas Peace – Director of Sales, Preferred Popcorn

Moderator:
Suchin Mehrotra – Film Critic & Journalist, The Hollywood Reporter

1:00 – 2:00 pm

LUNCH

(Food Court will be open from 12:30pm to 2:30pm)

2:00 pm onwards

NETWORKING ON THE TRADESHOW FLOOR

6:00 pm

TRADE SHOW CLOSING