Day 1 ::: Tuesday, 19 August 2025 | ||
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9.00 am onwards | TRADE SHOW & CONVENTION REGISTRATION |
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10.00 am - 7.30 pm | TRADE SHOW |
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Movie Trailers between presentation slots The convention theatre is equipped with: |
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ALL DAY CAFÉ Partnered by Pulz |
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10.00 am - 11.00 am | BIG CINE EXPO 2025 – INAUGURAL CEREMONY |
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11:00 – 11:55 am | Panel Discussion:RECLAIMING THE SILVER SCREEN: WHY WOULD THE MOVIEGOERS COME TO THEATRES WHEN THEY GET IT AT HOME AFTER 4 WEEKS? In the rapidly shifting landscape of film distribution, the battle between theatrical releases and Over-The-Top (OTT) streaming has become one of the industry’s most urgent flashpoints. With just a four-week gap between cinema premieres and digital debuts, the very viability of theatres and multiplexes hangs in the balance. Actor-producer Aamir Khan’s recent decision to reject lucrative OTT deals for Sitaare Zameen Par—insisting on a six-month exclusive theatrical run—has reignited fierce debate on the future of the big screen. |
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12:05 – 1:00 pm | Panel Discussion:BRINGING BACK THE MAGIC: CAN INDIA’S SINGLE SCREENS RISE AGAIN? India’s single-screen cinemas were once the cultural pulse of towns and small cities—where generations discovered the magic of movies. Today, many of these theatres face shuttered doors, struggling under the weight of outdated infrastructure, rising costs, dwindling footfalls, and changing audience preferences. Yet, amid the multiplex boom, is there still a future for the humble single screen? A panel of industry veterans, policymakers, content creators, and cinema owners will come together to examine whether India’s single-screen theatres can be reinvented for the 21st century. The discussion will delve into affordable digitisation solutions that allow for the modernisation of projection and sound systems without requiring heavy capital investment and explore the role of vernacular and regional content in reconnecting with grassroots audiences. Other key topics include flexible programming beyond Bollywood, improved food and beverage options, and government incentives like GST relief. The panel will also explore partnerships to create hybrid community spaces, new financing models, and success stories of reinvented single-screen theatres. |
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1:00 – 1:45 pm | LUNCH |
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2:00 – 2:45 pm | STUDIO PRESENTATION: WARNER BROS. DISCOVERY and UNIVERSAL STUDIOS
Presenter: Denzil Dias – VP & Managing Director - India Theatrical, Warner Bros. Discovery |
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2:45 – 3:30 pm | Panel Discussion:REBOOTING THE BOX OFFICE: CRACKING THE CODE FOR YOUTH, AI, AND THE HYPE MACHINE In today’s digital-first, attention-deficit world, the fight for audiences—especially Gen Z and millennials—is fiercer than ever. With entertainment options just a tap away, the cinema industry must evolve fast to meet young viewers where they live: online, on social media, and in the middle of the next viral trend. |
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3:30 – 4:30 pm | PANEL DISCUSSION | CURATED BY SMPTE INDIA SECTIONTHE NEW FRONTIER: HDR, VDR & DIRECT VIEW DISPLAY (LED) IN CINEMAS As cinematic experiences evolve, technologies like High Dynamic Range (HDR), Variable Dynamic Range (VDR), and Direct View Display (LED) are redefining how stories are visually experienced on the big screen. These innovations deliver brighter highlights, deeper shadows, and a more immersive viewing experience. This panel will explore the real impact versus the hype around HDR and VDR in cinema exhibition, implications for mastering and projection workflows, commercial considerations for exhibitors investing in premium technologies, and the future of standards and compatibility across platforms. Are we ready to embrace this new frontier of visual storytelling?
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4:30 – 5:00 pm | QUBE CINEMA - PARTNER FELICITATION |
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5:00 – 6:00 pm | IMAX BIG CINE AWARDS 2025
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6:00 pm onwards |
HAPPY HOURS ON TRADE SHOW FLOOR |
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7:30 pm | TRADE SHOW CLOSES FOR THE DAY |
Day 2 ::: Wednesday, 20 August 2025 | ||
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10.00 am - 6.00 pm | TRADE SHOW |
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Movie Trailers between presentation slots The convention theatre is equipped with: Projection Partner – Christie Digital |
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ALL DAY CAFÉ Partnered by Pulz |
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11:10 – 11:55 am |
HDR BY BARCO, POWERING EXTRAORDINARY HOLLYWOOD AND BOLLYWOOD CINEMA
Presenter: Serge Plasch, SVP Global Sales, Barco Cinema |
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12:05 – 1.00 pm | Panel Discussion:THE MONETISATION MIX: HOW F&B, AI, TECH AND BRAND POWER ARE REDEFINING THE CINEMA REVENUE As cinema attendance rebounds, advertisers, brands, and cinema operators are eyeing a golden opportunity to reimagine the theatre as more than just a screen—it's now a data-rich, immersive, high-impact engagement hub.
This panel explores how cinemas can unlock new revenue streams by combining AI-driven audience insights, targeted in-cinema advertising, and branded F&B experiences. From algorithm-powered ad placements and smart concession upselling to interactive brand activations during intermissions, the session will showcase how ad-tech, AI, Tech and experiential marketing are converging to transform the in-theatre environment.
With the right tech stack and strategic thinking, cinemas can now deliver hyper-targeted campaigns that boost both advertiser ROI and per-patron spend—while elevating the viewer experience. This panel is a must-attend for exhibitors, F&B vendors, ad networks, and marketers looking to future-proof cinema revenue models.
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1:00 – 2:15 pm |
LUNCH (Lunch will be served from 12:30pm to 3:00pm) |
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2:15 pm onwards | NETWORKING ON THE TRADESHOW FLOOR |
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4:30 pm | STUDIO TOUR: Buses to depart from Chennai Trade Center at 4.30pm |
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6:00 pm | Trade Show Closing |